The alternative tourism market includes tours and travel services that adopt more sustainable or responsible practices compared to mass tourism. This includes tours to locations that have been affected by natural disasters or human conflicts and aim to provide livelihood opportunities for local communities. It also consists of tours promoting cultural exchange, volunteering, adventure...

The alternative tourism market includes tours and travel services that adopt more sustainable or responsible practices compared to mass tourism. This includes tours to locations that have been affected by natural disasters or human conflicts and aim to provide livelihood opportunities for local communities. It also consists of tours promoting cultural exchange, volunteering, adventure...

The major driver for the alternative tourism market is the increasing awareness about overtourism and its impact. Many destinations are struggling with the negative effects of overcrowding by mass tourists. This has fueled the demand for more sustainable and Responsible forms of travel that disperse economic benefits more widely. Moreover, travelers especially millennials and Gen Z want their...

The Alternative Tourism market covers experiential tourism activities focusing on culture, wildlife, volunteering and education led travel experiences. Alternative tourism gives travelers opportunities to interact with local communities and immerse themselves in new cultures while treading lightly. Activities under alternative tourism include educational tours, volunteer tourism, rural and...