The major driver for the alternative tourism market is the increasing awareness about overtourism and its impact. Many destinations are struggling with the negative effects of overcrowding by mass tourists. This has fueled the demand for more sustainable and Responsible forms of travel that disperse economic benefits more widely. Moreover, travelers especially millennials and Gen Z want their travel to have a positive impact on communities and environment sustainability which is driving the adoption of alternative tourism models.

Geographical regions with high Alternative Tourism Market Trends  concentration in terms of value: Europe accounts for the major share currently due to high spending power of tourists from countries like Germany, France, UK, etc. exploring unique destinations within the continent and overseas. South Asia, Southeast Asia, parts of Latin America and Africa have also emerged as popular alternative tourism circuits.

Fastest growing region: Africa is witnessing strong growth aided by increasing numbers of adventure travelers seeking off-beat experiences in countries across East, Southern, West and Central Africa. Experiential tours focused on wildlife, heritage, indigenous communities are boosting inbound tourism volumes as well as community-based tourism initiatives in the region.

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