Have you ever considered your employees as brand ambassadors? Sure, they may not be working in the marketing department, but how they discuss their workplace experiences with colleagues, family, and online can affect your brand's reputation and even deter future hires.

As Therefore, a positive workplace experience goes beyond retention, engagement, and employer brand, and could impact your ability to leverage employees as an effective marketing channel.

A One in two employees are open to leaving their organizations, according to a Gallup poll. Additionally, three times as many people left their jobs due to engagement, culture, well-being, or work-life balance issues compared to the number of people who primarily left for pay and benefits reasons in 2022.

Whether working remotely or hybrid employees continue to face significant productivity and connectivity issues that keep them from reaching their full potential. With nearly one-third of employees saying that their organization has not yet adopted technologies or capabilities that support return-to-office plans, there is a gap between employees' expectations and reality.

As these statistics illustrate, attracting and retaining talent requires a marketer's perspective. Imagine how powerful, productive, and externally vocal your employees could be if they had a more engaging and purposeful experience in the office.

It is imperative for business leaders to invest in collaboration technologies that streamline in-office workflows while supporting remote teams’ connectivity. This includes employee apps, digital signage, space reservation tools, and more.

Here are three tech-enabled steps companies should take to increase productivity and inspire employees to return to the office.

Read more @ https://hrtechcube.com/brand-marketing-success-starts-with-a-positive-workplace-experience/