The report "Partner Relationship Management Market Trends by Component (Solutions (Engage, Collaborate, and Manage) and Services (managed and training, consulting, and integration)), Deployment Type, Organization Size, Vertical, and Region - Global Forecast to 2026", size is expected to grow from USD 920 million in 2020 to USD 1,997 million by 2026, at a Compound Annual Growth Rate...

At the core of any channel program is the relationships built with partners. A vital first step in implementing a PRM solution is gaining clarity on current partnership dynamics. This includes auditioning partners on qualitative factors like cultural fit, shared values and long-term goals. It's also important to quantitatively assess aspects such as past performance, program compliances and ROI...