According to our latest market study on “Flavor Masking Agents Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type (Sweet Flavor, Salt Flavor, Fat Flavor, Bitter Flavor, and Others) and Application (Food and Beverages, Pharmaceuticals and Nutraceuticals, and Others),” The report highlights key factors driving the market growth and prominent players along with their developments in the market.
Flavor masking agents are a chemical interaction that cause the absence of taste. It has the ability to mellow saltiness and bitterness. Moreover, it masks the bitter tastes of some hydrolyzed proteins and other food substances in pet and animal feed. Bitterness, glycerin flavor, vitamin and mineral flavor, and metallic flavor in a food product are masked with an ingredient that gives an appealing flavor to the end-product. The growth of the flavor masking agents market is attributed to the increasing consumption of processed foods. Moreover, surging demand from the sports nutrition industry is estimated to boost the market growth in the coming years.
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ADM; Cargill; Incorporated; Carmi Flavor And Fragrance Co., Inc.; Geo Specialty Chemicals; Sensient Technologies Corporation, Keva Flavours Pvt. Ltd; and Roquette Freres are among the well-established players operating in the flavor masking agents market.
The COVID-19 outbreak is adversely affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global food & beverages industry is one of the major industries suffering serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns. For instance, China is the global manufacturing hub and the largest raw material supplier for various industries, and it is also one of the worst-affected countries.
The lockdown of various plants and factories in China is restricting the global supply chains and negatively impacting the manufacturing activities, delivery schedules, and various food ingredients and products sales. Various companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition, the global travel bans imposed by countries in Europe, Asia, and North America are hampering business collaborations and partnership opportunities. All these factors are hindering the food & beverages industry, which is restraining the growth of various markets related to this industry.
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