Ronnie 2K tells Complex. "I worked with our team to bring this project to life, but it was perfect to collaborate with him. When we launched that tease, everybody thought it was going to become another NBA player...it allows us to be a part of fashion, cultureand music and 2K is seated at the table now NBA 2K23 MT."

NBA 2K has evolved from an ordinary product that was marketed as a novelty in the gaming industry. It's now a moment in culture and the intersection of pop culture, music, fashion, sneakers, and of course, basketball has taken the franchise to levels no other game has rivaled. With the latest edition, NBA 2K23. the game broke records when it announced J. Cole as the first rapper to appear on the cover NBA 2K with the Dreamer Edition. While it's no surprise that 2K revealed a cover such as this so late in the game's release, the prevailing trend of the game's gameplay may have hinted at this happening some day. But, despite that, this wasn't even the idea of 2K, it was J. Cole's.

"Three and a half years when he dunked during one of the breaks on the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd like to be on MyCareer and assist you in thinking about the ideation around that"" Ronnie 2K tells Complex. "I was part of our team to bring this to life but it was very appropriate to collaborate with Ronnie 2K. When we put out that tease, everybody thought it was going to just be another basketball player...it allows us to live in the world of fashion, culture, music which 2K has as a part of the table now."

The J. Cole cover is one of four covers featured in the latest edition of 2K with the other ones featuring Michael Jordan, Devin Booker and a duo with Sue Bird and Diana Taurasi. NBA 2K23 discussions have been going viral on social media recently, with NBA ratings dropping this week. Kevin Durant even took at playful jab after that his rating of 2K was released.On the week of the game's release, we spoke with Ronnie Singh aka Ronnie 2K on the choice to put MJ as the game's cover NBA 2K23 MT Coins, instead of LeBron and also on the reason Devin Booker was selected over other NBA stars, MyCareer, ProAm, gameplay, and much more.