The global matcha market size was USD 2.75 billion in 2021 and is expected to register a revenue CAGR of 10.9% during the forecast period, according to latest analysis by Emergen Research. Market revenue growth is primarily driven by factors such as increasing health and wellness awareness among people. The market for superfoods is mostly driven by health and wellbeing, but emphasis is now more on advantages of mental health compared to physical health. For instance, matcha is becoming more and more popular as it is a superfood known to have a calming impact superior to that of coffee without jitteriness, spikes, and crashes typically associated with caffeine. Moreover, demand for matcha among health-conscious consumers and tea aficionados is expected to increase at a rapid rate, driving market revenue growth during the forecast period.

Secondly, development policies and plans are discussed as well as manufacturing processes and cost structures. This report also states import/export, supply and consumption figures as well as cost, price, revenue and gross margin by regions (United States, EU, China and Japan), and other regions can be added.

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Competitive Outlook: The leading companies operating in the Matcha market have been enumerated in this report. This section of the report lays emphasis on the geographical reach and production facilities of these companies. To get ahead of their rivals, the leading players are focusing more on offering products at competitive prices, according to our analysts.

Top Companies Operating in the Matcha Market and Profiled in the Report are:

The AOI Tea Company, aiya-THE TEA, Nestlé, Tata Global Beverages Ltd, Unilever, ITO EN, LTD., Marukyu-Koyamaen, Encha, Tenzo Tea Inc., Green Foods Corporation, and Hain Celestial

Objectives of the Report:

  • Study of the global Matcha market size by key regions, types, and applications with reference to historical data (2017-2018) and forecast (2020-2027)
  • Industrial structure analysis of the Matcha market by identification of various sub-segments
  • Extensive analysis of key market players along with their SWOT analysis
  • Competitive landscape benchmarking
  • Analysis of Matcha market based on growth trends, futuristic outlook, and contribution to the total growth of the market
  • Analysis of drivers, constraints, opportunities, challenges, and risks in the global Matcha market
  • Comprehensive analysis of competitive developments such as expansions, agreements, new product launches, and other strategic alliances

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Segments Covered in this report are:

  • Source Type Outlook (Revenue, USD Billion; 2019-2030)

    • Natural
    • Conventional
  • Grade Type Outlook (Revenue, USD Billion; 2019-2030)

    • Ceremonial
    • Classic
    • Café
    • Culinary
  • Application Outlook (Revenue, USD Billion; 2019-2030)

    • Regular Tea
    • Matcha Beverages
    • Food
    • Personal Care
    • Others

Matcha Market Segmentation by Regions:

  • North America (U.S., Canada)
  • Europe (U.K., Italy, Germany, France, Rest of EU)
  • Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
  • Latin America (Chile, Brazil, Argentina, Rest of Latin America)
  • Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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