According to our latest market study on "Bottled Water Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type (Sparkling and Still), Category (Functional and Conventional), Flavor (Plain and Flavored), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others),” The report highlights key factors driving the bottled water market and prominent players and their progress in the market.
Bottled water is mostly of two types - carbonated/sparkling or still water. Bottled water is packaged drinking water that is purified and free from contamination. There has been a rising shift in consumer preference from carbonated soft drinks to bottled water. Consumers in North America are gradually shifting from soda to bottled water. The shift in the consumer’s preference is driven due to an increased health-consciousness among consumers.
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Danone; FIJI Water Company LLC; GEROLSTEINER BRUNNEN GMBH & CO. KG; The Coca-Cola Company; Nestlé S.A; Nongfu Spring; BlueTriton Brands, Inc.; PepsiCo, Inc; Voss of Norway AS; and RHODIUS Mineralquellen und Getränke GmbH & Co. KG are the well-established players constituting the majority of the bottled water market share.
Consumers are shifting from unnatural and high-sugar drinks to healthier alternatives, driving the bottled water market globally. For instance, in 2017, the bottled water consumption in the US reached 39.3 gallons per capita, while the carbonated soft drinks consumption fell to 38.5 gallons per capita. The increasing concerns over the health impacts of high-sugar beverages and the general trend toward diets have led to an increased demand for natural drinks, thereby fueling the growth of the bottled water market. Moreover, major bottled water brands such as Coca-Cola and Pepsi are introducing new flavors to their bottled water product portfolio to meet consumers' demand for flavored bottled water.
The COVID-19 pandemic adversely affected the consumer goods industry with the shutdown of manufacturing facilities, difficulty in procuring raw materials and components, and restrictions on logistic operations. The disruptions in the supply of raw materials to manufacturers hampered bottled water production. The outbreak distorted operational efficiency and disrupted the value chains due to the sudden shutdown of national and international boundaries, creating revenue loss and damage. Various bottled water manufacturers had to temporarily close their operations or limit their production capacities, negatively impacting the bottled water market. However, the businesses are gaining ground as governments of various countries worldwide have eased out the previously imposed restrictions. The start of operations in the bottled water manufacturing units is positively impacting the bottled water market.
The report aims to provide an overview of the market with detailed market segmentation. The market is segmented based on type, category, flavor, distribution channel, and geography. Based on type, the market is segmented into sparkling and still. In terms of category, the market is segmented into functional and conventional. Based on flavor, the market is segmented into plain and flavored. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. Based on geography, the market is segmented into five main regions North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. In 2021, Asia Pacific dominated the bottled water market and is expected to be the fastest-growing region over the forecast period. The countries in Asia Pacific are emerging markets for bottled water, which can be attributed to the increasing health consciousness among consumers and the growing acceptance of premium bottled water in countries such as India, China, and Japan. Moreover, the increased demand for flavored bottled water is fueling the market growth in Asia Pacific.
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