We have the Jordan challenges. They're back, but they're larger. Better. There's been plenty of discussion around NBA 2K23 MT, all of them, and it's the one which is going to be really emotional, and one I'm looking forward to going back to and revisiting is Kobe. The first match up against each other. It's bound to be entertaining. I'm a big MyTeam player, and I was pretty excited about new contracts and three-way online-based co-op.
You've recently revealed J. Cole having his own album cover. How did that happen and why? Three and a quarter years ago after he was dunked in any of the stops during the All-Star Weekend Saturday Night, J. Cole said 'Ronnie, I'd love to be on MyCareer and assist you in thinking about the possibilities around that.I worked with our team on bringing this to life . It was appropriate to work alongside J. Cole. But I love that it's named"The Dreamer Edition, because it was an idea that was manifested over several years. It took a long time for this to come to occur.
His integration into the basketball world , playing in international competitions and doing number of huge things in the world of basketball. When we put out that tease, everybody thought that it would be another basketball player... That's why you realize it was a vision that came together and so pleased that we are able to be a part of culture, fashion and music that 2K has a seat at the table right now.
Do you see this becoming something that is happening now with covers? An actor, a non-athlete, or another rapper?
Yeah, I mean we're getting to live in areas that aren't just basketball, or video games. So I definitely think that's likely to happen when we continue to evolve in the cultural landscape and where it might take us. I mean, who knows NBA 2K MT Coins? Right? There is a lot of talk about how athletes want to be musicians The athletes would like to be musicians.