Social media is a wide platform that helps to share anything in the friction of seconds by scrolling and tapping. Basically social media targets platforms such as instagram, facebook, youtube, etc. this platform is made firstly for entertainment. But timely it goes for brand promoting, and advertisement cause. it has a large audience all over the world. If we talk about marketing in social media, it has a great future to get a large number of customers we can get.

Old Marketing to New Marketing Strategy  

Before social media business owners shared their marketing and advertising in television or radio or print media. And customers buy all the things offline. Here we can see the example of our Indian social structure in our society that can affect our business because before the lockdown most people like to do offline shopping. So social media marketing is just in its initial stage. But in the time of lockdown, we saw the raising of online marketing that leads to social media marketing. Because after that people make that habit to shop for anything online. And approx 130 million people are using the internet at that time. 

Typically, in human nature, they want to upgrade every time. So they just started adopting online marketing. But covid lockdown boosts the use of social media marketing. And because of social media marketing, we can see the many businesses that start with Instagram now helping the GDP of our country.

 We can take the example of (sugar cosmetics). And we can also see the example of (big bazaar owner Kishore Biyani), who is a successful businessman, but he didn't try to study the customer perception towards shopping, in that period customers learned about e-shopping and social media. That time he tried e-shopping in a big bazaar, and as a result, Indian society did not interest in social media marketing, that’s why he is going into loss and debt, now reliance took over the big bazaar. Because Reliance through the long-term use of social media marketing, that’s why Ambani gets successful all the time. 

So the main factor that came from social media late in our Indian market, is customers' behaviors that have the right to accept or deny the products and trust the product that is shown in the advertisement. And the most important thing in business is to own the trust of customers. And social media marketing helps to study who your targeted customers are, what age group of people like the products, and what their feedback is. And with the help of social media marketing, we can learn what your customer needs. And the place where your customer belongs. So building trust in the market is not an easy task for everyone, that’s why social media marketing is booming lately in the Indian industries.