The bulk SMS marketing services enable organizations to promote their products and services through text messaging. Bulk SMS services provide various features such as two-way messaging, A2P transactions, SMS APIs, and analytics dashboard. These services offer an affordable way for businesses of all sizes to reach customers at scale through their mobile phones. The services facilitate one-to-many and many-to-many communication through an online portal or software development kits. They allow customization of SMS templates, scheduling of messages, and segmentation of user database based on user attributes.

The Global Bulk SMS Marketing Services Market is estimated to be valued at US$ 18 Billion in 2024 and is expected to exhibit a CAGR of 10.% over the forecast period 2024-2034.

With increasing mobile phone penetration, Bulk SMS Marketing Services Market Trends have emerged as an effective channel for customer engagement and retention. As per statistics, over 90% of all text messages are read within 3 minutes of receipt and text messages have high engagement rates of over 98%.

The services allow businesses to stay connected with customers, resolve issues, notify about new products and offers, verify transactions, and conduct surveys in a convenient and cost-effective manner.

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