The Antibacterial personal wipes Market are mainly used to maintain skin health and personal hygiene. Apart from maintaining personal and household hygiene, wet tissues and wipes exhibit antibacterial, exfoliating, and moisturizing properties. This has propelled the demand for wipes among health-conscious consumers. To capitalize on the surging demand, key wipe manufacturers are introducing antibacterial personal wipes for both male and female skin types. These factors boost the demand for wipes globally. The rapid growth of the personal care industry provides opportunities for wipe manufacturers to innovate their product offerings and packaging. This has further led to the introduction of innovative and upgraded products in the market and has helped leading producers to build brand appeal and loyalty among consumers. For instance, Johnson and Johnson's under the brand name Clean and Clear offers multipurpose wet facial wipes for purposes such as makeup removal, cleansing, miniaturization, and maintaining skin softness. This has led to an increase in the demand for multi-functional wet wipes, which would, in turn, drive the growth of the wipes market during the forecast period.
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Some of the major key players operating in the global antibacterial personal wipes market include Care Wet Wipes, ConvaTec, Diamond Wipes International Inc., Edgewell Personal Care, Guardpack, Nice-Pak Products, Inc., Reckitt Benckiser Group Plc, Rockline Industries, Tufco LP and Uniwipe. The major players in the Antibacterial Personal Wipes market are focused towards maintain strong market position by adopting several strategies such as product launch, merger and acquisition and research and development to increase the geographical presence and consumer base globally. For instance, in march 2017, ConvaTec Launches Sensi-Care Skin Protectant Incontinence Wipes, thereby expanding Sensi-Care portfolio in US$ 500 Mn market for skin care wipes, providing customers with advanced, evidence-based solutions to cleanse, moisturize and protect patients’ skin
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high disposable income and rising purchasing power are the factors enabling consumers to spend more on personal care products. Also, the growth of personal industries in developed and developing regions propels the demand for personal care products such as sanitizing, wound cleaning wipes. Moreover, rising concerns related to personal hygiene and increasing influence of social media and other promotional media have increased consumer awareness about health and hygiene products. This has significantly driven the demand for personal care products such as sanitizing, skincare and wound cleaning.
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