The global non-ionic surfactants market is growing continuously over the past few years. Application of these materials is rising continually in end-use industries such as paints & coatings, personal care & cosmetics, textiles, agrochemicals, household cleaners, food & beverage, and oil & gas, among others. Moreover, high absorption of these surfactants in paints & coatings in the automotive and aircraft sector is accelerating the market growth on a global level.

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According to Market Research Future (MRFR), the global non-ionic surfactants market had created a valuation of USD 23 billion in 2018. The market value is further expected to appreciate at 4.5% CAGR throughout the review period (2019 – 2025). These surfactants find a massive uptake in the paints used automobile, aerospace, chemical, and construction industries. Hence, the paints & coating industry drive the market, predominantly.

The extensive uses of non-ionic surfactants as a wetting and dispersing agent in the manufacturing of paints, inks, and varnishes is a key driving force behind the growth of the market. Another primary growth driver is uses of non-ionic surfactants in personal care products such as shampoos and perfumes. In shampoos, it is used as an emulsifier, and in perfumes, it is used as a solubilizing agent.

Besides, non-ionic surfactants are widely used in cosmetics such as lotions, foundations, creams, and others as they help to disperse pigments in make-up and emulsify oils for skincare products. Additionally, non-ionic surfactants are used in the agriculture field to increase spreading, wetting, sticking, and penetration of pesticides. Resultantly, the pesticide industry to drives huge market demand.

Global Non-Ionic Surfactants Market – Segments

The report is segmented into four dynamics to widen the scope of understanding,

By Type                                 : Fatty Alkanolamides, Alcohol Ethoxylates, Amine Derivatives, Glycerol Derivatives, and Alkoxylates, among others.

By Application                  : Cleaners, Emulsifiers, Foaming Agents, Wetting Agents, and Additives, and others.

By End-use Industry        : Paints & Coatings, Personal Care & Cosmetics, Textiles, Agrochemicals, Household Cleaners, Food & Beverage, and Oil & Gas, among others.

By Regions                      : Europe, North America, Asia Pacific, and the Rest-of-the-World.

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Global Non-Ionic Surfactants Market – Regional Analysis

The Asia Pacific region dominates the global non-ionic surfactants market size. In 2018, the region accounted for the largest market share. The high demand for non-ionic surfactants from the major end-use industries such as agrochemicals, paints & coatings, personal care & cosmetics, textiles, and household cleaners, among others, drive the regional market growth.

The growth of these industries in the region, led by the increasing disposable income and high standards of living is creating huge market demand. Moreover, the presence of major agricultural zones is fuelling the demand for the product in the agrochemicals industry. Driven by the augmenting demand from the automotive sector in China, India, Malaysia, and Thailand, would allow the region to register a considerable CAGR during the review period.

The non-ionic surfactants markets in Europe and North America region are too growing significantly. A large industrial base existing in these regions drives the demand for non-ion surfactants.Besides, high standards of living inspired by the high per capita disposable income foster massive market demand. Also, the growth of the major end-use industries, wherein the product is widely used impacts the market growth, positively.

The non-ionic surfactants market in North America is heading with the expanding aerospace and defense sector in the region. Moreover, the high consumption potential, increasing production capacities, and the well-developed economy in the region are some of the factors positively influencing the growth of the North American market. Owing to the stringent regulatory framework and high technology adoption rate, the region is estimated to witness significant growth. The US and Canada are the major contributors to the growth of the regional market.

The non-ionic surfactants market in the European region is predominantly driven by the increasing expenditure in innovation and growing purchasing power of consumers led by the resurging economy in the region. Increasing spending on passenger cars and the involvement of new technologies and inventions in countries such as the UK, Italy, Germany, Spain, and France drive large market demand.

Global Non-Ionic Surfactants Market – Competitive Analysis

Highly competitive, the non-ionic surfactants market appears to be fragmented due to the presence of several well-established players. The market is anticipated to witness fierce competition due to the innovations in product & services. To gain a larger share in the market, players incorporate strategic initiatives such as acquisitions & mergers, collaboration, expansion, product launch. Players strive to develop non-ionic surfactants that are designed to reduce the downtime and the total maintenance costs with longer life.

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Major Player:

Players leading the global Non-Ionic Surfactants market include SABIC (Saudi Arabia), 3M (US), Akzo Nobel N.V. (Netherlands), BASF SE (Germany), Arkema (France), Clariant (Switzerland), Elementis plc (UK), Dow (US), Evonik Industries AG (Germany), Kao Corporation (Japan), Huntsman International LLC (US), and Stepan Company (US), among others.

Industry/ Innovations/ Related News

July 03, 2019 ---- DKSH Holding AG (Switzerland), DKSH’s Business Unit Performance Materials, a leading ingredients, and specialty chemicals distributor, announced its partnership with Weylchem Frankfurt GmbH (Germany), manufacturer and supplier of fine chemical products. This partnership would provide Weylchem a platform for advanced ingredients for personal care applications in most of the countries in Europe and Asia.

Under the exclusive distribution agreement, DKSH will market, sell, distribute and provide logistic services for Weylchem’s portfolio including WeylCare OctaPB and HexaPB, both non-ionic, surface-active agents, predominantly used as preservative support and boosters in paraben-free formulations.

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