The global yoga mat market is primarily driven by the growing popularity of yoga as a means to combat lifestyle diseases such as diabetes, obesity, depression, and other mental health conditions. Yoga mats provide a non-slip surface for practicing various yoga poses and asanas. The rising health consciousness among individuals coupled with the perceived benefits of yoga in alleviating stress and managing weight is fueling the demand for yoga equipment including mats. The global yoga mat market is estimated to be valued at US$ 16.46 Bn in 2024 and is expected to exhibit a CAGR of 5.9% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the yoga mat market are Jade Yoga, Hugger Mugger, Alo Yoga, Lululemon Athletica, Manduka, prAna, Liforme Ltd., Khataland, Gaiam, Yoga Direct, Suga, La Vie Boheme Yoga, Barefoot Yoga, Trimax Sports, Body-Solid, Grip Yoga, Arcturus Foam Industries, Wavar, Successful Mat Co., Ltd., and Travancore Cocotuft Pvt. Ltd. Jade Yoga and Hugger Mugger dominate the market with their innovative product offerings and global brand presence.

The growing demand for Yoga Mat Market Demand as a healthy lifestyle and wellness activity across various age groups is fueling the sales of yoga accessories. Various mat features such as thickness, material, non-slip, washable, and eco-friendly attributes cater to the specific needs of different consumer segments. The rising popularity of yoga retreats and yoga studios around the world is propelling the demand for high-quality yoga equipment from commercial users.

The global yoga mat market is expanding into non-traditional geographies at a rapid pace. The growing young population, rising health and fitness trends, expansion of modern retail, and tourism promotion campaigns are some factors enabling market penetration in Latin America, Middle East, and Asia Pacific regions. e-commerce has further strengthened the tradereach of global brands into remote pockets worldwide.

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