The global personalized nutrition market is experiencing a surge in demand, driven by shifting consumer preferences towards health and wellness, advancements in nutrigenomics, and increasing awareness of the benefits of personalized dietary recommendations. Recent estimations reveal that the market, valued at USD 11.4 billion in 2022, is projected to reach USD 36.8 billion by 2030. This growth trajectory reflects an impressive Compound Annual Growth Rate (CAGR) of 15.8% during the forecast period from 2023 to 2030.Personalized nutrition, tailored dietary recommendations based on individual health profiles, genetic makeup, and lifestyle factors, is gaining prominence as a proactive approach to achieving optimal health outcomes and disease prevention. Key factors driving the growth of the personalized nutrition market include:
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Key Players
The major key players are Amway (US), BASF (Germany), DSM (Netherlands), HerbalifeNutrition Ltd (US), DNAfit (UK), Care/of (US), Nutrigenomix (US), Zipongo (US), Viome (US), Habit (US), Wellness Coaches USA, LLC., Atlas Biomed Group Limited (UK), and Others.
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Rising Health Consciousness: Increasing awareness of the importance of nutrition in overall health and wellness is driving consumer interest in personalized dietary solutions. Individuals are seeking personalized nutrition guidance to address specific health concerns, optimize athletic performance, and improve overall quality of life.
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Advancements in Nutrigenomics: Advances in nutrigenomics, the study of how individual genetic variations influence responses to diet and nutrient intake, are enabling the development of personalized nutrition interventions. Genetic testing and analysis allow for the identification of genetic predispositions to certain health conditions and the customization of dietary recommendations accordingly.
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Technological Innovations: Digital health platforms, mobile applications, and wearable devices are facilitating the delivery of personalized nutrition solutions to consumers. These technologies enable individuals to track dietary intake, monitor health metrics, and receive real-time feedback and recommendations tailored to their unique needs and goals.
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Growing Adoption of Functional Foods and Nutraceuticals: The increasing popularity of functional foods, fortified with bioactive ingredients targeting specific health benefits, is driving demand for personalized nutrition solutions. Nutraceuticals, including dietary supplements and functional beverages, are being formulated with personalized ingredient combinations to address individual nutritional requirements and health goals.
By Product Type
- Active Measurement
- Standard Measurement
By Form
- Tablets
- Capsules
- Powder
- Liquid
- Other Forms
By Application
- Standard Supplements
- Disease-based
As the personalized nutrition market continues to evolve and expand, stakeholders across the food and beverage industry, healthcare sector, and wellness market are well-positioned to capitalize on the opportunities presented by this growing trend. With ongoing advancements in nutrigenomics, digital health technologies, and consumer engagement strategies, personalized nutrition is poised to revolutionize the way individuals approach diet and nutrition, leading to improved health outcomes and enhanced well-being.
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