Surprising Benefits of Inbound Marketing Brings
. Book Agreement
Have you always wanted to write a book? Then start a blog, create quality posts, market them and build an audience.

That's exactly how I did it.

As a result, Springer-Gabler (a leading German business publisher) approached me and asked me to write a book for them. Of course I signed! (So ​​I'm writing an awesome inbound marketing book right now.) I know other bloggers who got book deals thanks to their blogs.

And even if no one approaches you, a good, lively blog gives you the best chance of pitching your idea to a publisher.

We can take the idea a little further. I haven't heard of a podcaster getting a radio show or a YouTuber getting a TV show. But why not? It is certainly only a matter of time.

Lesson:

A successful blog is almost a guarantee for a book deal. You show the publisher that you can write well. You also bring in an audience that is very interested in buying the book. That's all a publisher wants.

Thought-Leadership-Position
You know those companies that set the direction of an industry? Who don't run behind trends, but create them in the truest sense of the word ?

This is exactly what thought leadership is.

And inbound marketing is predestined for this. By regularly publishing and promoting quality content, you establish yourself as an authority. As an authentic expert.

This makes you much more credible.

Because you don't assert, you demonstrate . And that's a lot more convincing. No matter what you intend to do. No matter what your goals are.

We have occupied a small branch with the monkey blog. We published the thoughts that we thought ... and above all, that we believed in. Many people have taken these ideas, implemented them and passed them on. This has certainly ensured that there are more professional blogs in the DACH region. We had influence.

Lesson:

Don't think short term, think long term. Take responsibility. have a clear opinion Take an active influence on what is happening in your industry. In the long run, “thought leadership” is simply the best thing you can do for your business.

Good deed
Inbound marketing is leaning heavily toward kumbaya and hippie marketing. In a positive way!

So you should not only focus on growth and sales, but also have a mission in mind. You have to do something good for your fellow human beings.

Above all, a thought leadership position will help you even further. She is the catalyst that will bring you even more influence. But keep in mind the words of Peter Parker 's uncle:

uncle ben
So use your power for something good. Make your market better. Make the people in your market better. Raise your market.

If you focus on customer acquisition with inbound marketing, you will automatically do it right away. A nice and fulfilling side effect . Pretty cool I think.

Lesson:

Inbound marketing is indirectly a gift to your entire market. You improve your entire industry. That's classy.

Conclusion
Inbound marketing isn't just about winning customers. It's about people. people who suit you .