The classic notchback sedan body style is making a comeback in the automotive industry after nearly disappearing for several years. Notchbacks were once a very popular body design but had been overshadowed by newer styles like fastbacks and liftbacks. However, automakers are now realizing that many customers still appreciate the classic notchback characteristics of stylish simplicity and spacious utility.

History of the Notchback Design

The notchback design has its roots in the early 20th century. One of the first production cars to feature a notchback was the 1923 Ford Model T Coupe. This introduced the basic concept of a truncated trunk separated from the passenger cabin by a "notch". Over the following decades, notchbacks became a standard body configuration for affordable family sedans.

Iconic models like the 1950s Chevrolet Bel Air and 1960s Ford Galaxie 500 truly popularized the notchback sedan among American buyers. Their sleek rooflines combined with spacious interiors made them the ideal family car. By the late 1960s and early 1970s, notchbacks accounted for the vast majority of mid-size and full-size sedan sales across all manufacturers.

Decline of the Notchback

However, changing buyer preferences began to threaten the dominance of the notchback in the 1970s. New European designs like fastbacks and hatchbacks provided more dramatic styling along with greater cargo practicality. Domestic automakers struggled to keep up as imports captured more market share.

Through the 1980s and 1990s, consumers increasingly favored more versatile higher-roof designs like liftback sedans which offered greatly expanded cargo space and ease of loading. Notchbacks came to be seen as fussy and outdated compared to the flexibility offered by newer competitors. Only a few models persisted like the Ford Taurus and Toyota Camry.

By the late 1990s and 2000s, most manufacturers had abandoned producing dedicated notchback body styles altogether. The remaining models still used the nameplate, but adopted new sloping fastback rooflines. However, recent years have shown a shift in thinking as automakers re-evaluate customer needs and the appeal of distinct body styles.

The Resurgence of Notchback Design

Several factors are driving the comeback of the classic Notchback sedan. First, many buyers still appreciate the understated elegance and proportions afforded by a traditional notchback roofline. Second, manufacturers are realizing the notchback layout optimizes interior space better than alternatives. With less emphasis on large cargo areas, a notchback prioritizes passenger comfort.

Third, nostalgia is playing a role. Younger buyers who grew up with their parents' classic American sedans from the 50s-70s have fond memories of designs like that. They now want vehicles with similar legacy appeal but modernized for 21st century use. Several new models are tapping into this desire for a return to form for large family sedans.

Notable Examples of Modern Notchbacks

Dodge Charger - FCA successfully revived the classic muscle car-inspired notchback Dodge Charger in 2006 to strong sales. With aggressive styling cues and powerful engines, it captured the spirit of 1960s/70s Chargers.

Kia Stinger - The Kia Stinger launched in 2017 drew inspiration from 1970s grand touring notchbacks. Its sleek fastback roof blended with a spacious hatch creates a sporty yet luxurious GT sedan.

Chrysler 300 - The full-size Chrysler 300 debuted in 2004 as a modern interpretation of the distinctive 1960s Chrysler brands. Its low-slung notchback design remains true to its heritage roots.

Toyota Avalon - The Toyota Avalon large sedan has persisted with a traditional notchback roof since its 1994 introduction. Regular design updates keep it feeling fresh against newer sloping-roof rivals.

With new examples demonstrating the appeal of classic shell shapes coupled with modern running gear and technology, the notchback sedan seems poised for an enduring resurgence in the coming years. Manufacturers have realized there remains an underserved market for sleek but sophisticated sedan designs inspired by nostalgia as much as practicality. The notchback’s future now appears brighter than it has in decades.

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