Bond breakers are flour-based coatings and batter mixes used for breading and battering applications in convenience and ready-to-eat food products. Bond breakers provide crispy and crunchy textures while extending shelf life by acting as a protective barrier against moisture. They are commonly used in chicken nuggets, fish sticks, chicken patties, and other fried food items to add flavor and appeal. The increasing demand for convenience foods due to changing lifestyles and busy schedules has been a major driver for the bond breaker market. The Global Bond Breaker Market is estimated to be valued at US$ 1.49 Bn in 2024 and is expected to exhibit a CAGR of 6.8% over the forecast period 2024 to 2030.

Key Takeaways

Key players operating in the bond breaker market include Nomad Foods Ltd., Bakkavor Foods Ltd., General Mills, McCain Foods, Premier Foods Group Ltd., 2 Sisters Food Group, Greencore Group Plc.,Orkla ASA, ConAgra Foods Inc., ITC Limited. The growing demand for convenience foods from working professionals and millennials has boosted the sales of prepared and frozen foods using bond breakers. Major players are expanding their product portfolio and gaining a larger share in developing markets like Asia Pacific and Latin America to leverage the growth opportunities.

Growing demand in the market: The hectic work schedules and busy lifestyles have increased the demand for convenience foods that can be easily prepared and consumed. Bond breakers allow manufacturers to offer a range of frozen and prepared foods with a crispy outer texture without requiring deep frying. This is driving their increased use in products like frozen snacks, appetizers, entres and other meals.

Global expansion of the market: Leading bond breaker producers are expanding their manufacturing and distribution networks across global markets. Companies are focusing on countries in Asia, South America, Middle East and Africa to meet the growing Bond Breaker Market Trends requirement of international and local food chains. New product launches catering to regional tastes are helping players strengthen their position in international markets.

Market Drivers
Rising health consciousness and preference for clean label products are prompting manufacturers to replace PGPR and other synthetic thickeners with natural bond breakers. This is expected to drive the demand for bond breakers made from plant-based starches and flours. The booming organized food retail industry with growth of supermarkets and online grocery shopping is also fueling the sales of prepared foods that use bond breakers.

The current geopolitical situation is impacting the growth of the Bond Breaker Market. With rising political tensions and economic uncertainty across many parts of the world, manufacturers are facing challenges in terms of sourcing raw materials and components reliably and cost-effectively. Geopolitical risks such as wars, terrorism and trade conflicts have led to disruptions in global supply chains for many bond breaker producers over the past years. These supply issues have constrained the production capabilities of companies, hampering their ability to meet the growing demand. Manufacturers will need to diversify their supplier networks and closely monitor the geopolitical environments in key sourcing countries to mitigate risks in the future. Developing alternative sourcing options, shortening supply lines and building flexible production infrastructure will help bond breaker producers cater to changing market conditions effectively in this unpredictable global landscape.

The geographical region where the bond breaker market is concentrated in terms of value is Western Europe. Countries like the UK, Germany, France and Italy have traditionally had strong demand for bond breakers due to the region's developed food processing industry and consumer preference for frozen and convenience food products. However, with rising incomes and shifting diets, the fastest growing region for the bond breaker market is expected to be Asia Pacific over the forecast period. Emerging countries like China, India and Indonesia are anticipated to drive the market growth in the Asia Pacific region supported by their growing populations, improving economic conditions and increasing appetite for processed frozen food items.

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