Soap noodles are small noodle-like oil-based products. A typical blend of the product comprises varying percentages of palm oil and kernel or coconut oil such. However, 80% palm oil and 20% palm kernel or coconut oil is commonly used in industries owing to the proper balance of lather, rate of cleaning ability, and hardness. It is primarily used as a base material in the production of household and toilet soaps along with the additives like pigments, distinctive fragrance, and others. They are generally made from a sodium hydroxide reaction with vegetable oil-based fatty acids or tallow-based fatty acids. These materials are used as a feedstock for producing soap. Its consistent composition, high quality, exceptional detergency, ease of application and bio-compatible nature are the important trends and factors influencing the market positively.
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Market Dynamics
Maintaining cleanliness is of utmost importance to reduce occurrence and spread of diseases caused due to unhygienic practices. Washing off infectious microorganisms from hands helps to limit the spread of germs. Prevalence of infectious diseases such as diarrhea, pneumonia, and SARS, among others, can be significantly reduced by following proper hygiene. Rising demand for personal hygiene and laundry soap bars from the household sector is the key factor driving the market growth. Moreover, rising demand for soap noodles from the soap manufacturing industries owing to its affordability, cleaning efficiency, proper balance of lather, and hardness is the crucial factor propelling the market growth. The plentiful availability of palm and kernel oil acts as an opportunity for soap noodles manufacturers. By using different ratios of combinations new toilet soaps, cleaning soaps, as well as, bathing soaps are being manufactured by the companies.
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Segment Analysis
Vegetable oil segment, comprised majorly by palm oil and palm kernel, held the largest share in 2020. Developing countries in Asia Pacific region are highly dependent on palm oil for soap noodle production. The presence of the significant palm oil manufacturing countries in the region namely Indonesia and Malaysia have made easier feedstock availability, which is the major factor attributing the industry growth. Additionally, countries such as China and Japan also use animal fat for soap noodles production in the region. On the other hand, Tallow is a common source to produce soap mainly in North and Latin American countries. The abundant availability of tallow at a low cost in these regions is fueling the soap noodles market segment growth.
Competitive Landscape
The global soap noodles market is fragmented with players such as KLK Oleo, IOI Oleochemicals, Jocil Limited, Wilmar International, and Olivia Impex Private Limited among others. The companies have focused on various strategies like new product launches, partnerships, acquisitions, and mergers for retaining their existing customer base and further increase their market share. Soap noodles market has been undergoing tremendous transformations and upgradations lately, eventually bolstering the expansion of the business space. This growth can be attributed to the recent advancements in the market by several manufacturers. For instance, A UK based specialty ingredients firm- Stephenson on 2019 announced the launch of its ‘groundbreaking new soap noodle’- Syndopal.
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