Pet grooming is the process of keeping the hygiene and physical appearance of domesticated animals. Some of the commonly used pet grooming products include blades, brushes, shampoos, conditioners, dental care tools, scissors, massage oils, and combs among others. They are used for flea treatment, pet washing, teeth cleaning, nail clipping and fur coloring, trimming, and conditioning. The trend for pet parenting has increased and therefore the owners are becoming more aware of keeping their pets clean and grooming them. Rising disposable income of pet owners is one of the major factors which is expected to drive the growth of this market. Also, the increasing trend of a nuclear families and increased awareness of pet health is driving the growth of the pet grooming products market. Additionally, pet owners are more interested in buying natural, organic, and eco-friendly pet grooming products which is an opportunity for the industry to produce similar kinds of products.
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Market Dynamics
The pet market has grown dramatically over the years, with many countries experiencing high rates of pet adoption and increased animal health spending. People are spending more money on their companion animals' health because they consider them to be family members and are prepared to invest in their well-being. As a result of this scenario, companion animal health and grooming expenses have increased. Americans are more likely to spend more on their pets. which includes grooming products and over-the-counter medicines. Furthermore, a rising proportion of Americans regard their companion animals as family members. Dogs are the most popular pet, with a high adoption rate all around the world. enter animal shelters each year, according to the American Society for the Prevention of Cruelty to Animals.
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Segment Analysis
shampoo and conditioner had the largest market share of more than high percent Companion animals' basic hygiene needs are primarily responsible for dominance. These grooming products are specifically formulated for pet care, with the aim of cleaning, conditioning, and deodorizing companion animals' skin and hair. Medicated shampoos with specialized formulas have also been produced by manufacturers to address various skin-related issues and diseases in companion animals. Due to outdoor movements, the hairy coats of pets, particularly dogs and cats become filthy, making them more susceptible to illnesses and bacterial development caused by fleas and ticks. Manufacturers' medicated and problem-specific solutions, combined with increasing knowledge of pet care, have fueled demand for pet shampoos and conditioners. Shih Tzu, Bernese Mountain Dog, Poodle, Golden Retriever, Chow Chow, and Yorkshire Terrier are some of the popular furry dog breeds that require specific shampoo and conditioner for maintenance.
Competitive Landscape
The global pet grooming products market is highly fragmented due to the presence of various small and large market key players existing in different regions of the globe. Some of the key players operating in the market include Groomer's Choice, Himalaya Herbal Healthcare, Spectrum Brands, Earthbath, and Resco among others. The companies are pursuing mergers and acquisitions in order to grow their business. For example, in March 2018, BioAdaptives, Inc., a natural health products firm based in the United States, bought Philco Animal Health Inc., a veterinary product company based in Canada. Rover has unveiled professional in-home pet grooming services, enabling pet parents to search for compassionate and convenient grooming services online. The product launch follows the success of a nine-month pilot duration including reviews of groomers and from owners, during which pet parents scheduled over 2,000 individual grooming services.
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