Organic Bedding comprises bedding products manufactured without using chemicals. It is made up of natural materials such as organic cotton, natural and organic wool, natural shredded rubber, organic buckwheat, organic millet, or kapok. It includes organic cotton mattress pads, wool-filled comforters, organic cotton sheets, and Organic Bedding Market cotton blankets in different thread counts, weights, and textures. Organic Bedding is produced by using sustainable methods for providing a higher quality and hypoallergenic state.
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Market Dynamics
The rising demand for organic bedding drives the global organic bedding market due to its characteristics such as natural durability, bio-degradability, greater comfort, and higher quality. It is free of toxic pesticides and environmentally safe. It is suitable for any sleeping postures.The market is dominated by various plant-based bedsheets produced from organic cotton, bamboo, and Tencel as these materials provide better breathability and moisture adoption. Companies are also introducing organic woolen comforters and duvets for reducing the risk of dust mites and providing better temperature regulation and moisture control.
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Segment Analysis
The global organic bedding market is segmented on mattresses, bed linen pillows, blankets, etc. It comprises bed sheets, bed and pillow covers, duvet covers, and other products. The bed linen segment accounts for the highest market share in 2018 due to the rising adoption of sustainable and eco-friendly bed linen products. Increasing usage of bed linen for healthy sleep to improve brain and mental health is further fueling the market growth. Organic sheets or covers are ideal for people with sensitive skin for reducing the chances of developing allergies. Manufacturers have introduced various design innovations, including the lower thread counts in bedsheets for making the fabric more breathable. Moreover, manufactures are using bamboo for preparing bedsheets.
Competitive Landscape
The global organic bedding market is highly competitive with the presence of several domestic and international market players. Good Night Naturals, Parachute Home, The Natural Sleep Store, COYUCHI, Magnolia Organics, WJ Southard, and The Organic Mattress are the leading market players with maximum market share.
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