Women health apps provide various health and wellness information to women users. These apps help users track their periods, ovulation cycles, monitor symptoms, receive notifications and reminders for various activities like taking medications, doctor's appointments. They also provide health guides, information and communities to connect with other women. Some apps focus on specific health issues like pregnancy, fertility, chronic diseases and provide customized plans, programs and coaching.
The global Women Health App Market is estimated to be valued at Us$ 3.62 Bn in 2023 and is expected to exhibit a CAGR Of 6.9% over the forecast period 2024 To 2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
One of the major driver for the growth of women health app market is the growing prevalence of various chronic diseases among women population globally. Chronic diseases like cardiovascular disease, cancer, diabetes are growing at an alarming rate. Women health apps help users monitor symptoms, manage diseases and maintain compliance to medications which is supporting self-care and preventive healthcare. These apps provide individually tailored plans and programs to manage lifestyle factors, reduce health risks and empower women to take charge of their health. The growing focus on preventive healthcare and awareness about women health issues is further expected to drive the demand of women health apps over the forecast period.
SWOT Analysis
Strength: The women health app market provides convenient options for women to track their menstrual cycle and overall health on mobile applications. These apps come with features like period and ovulation trackers, symptoms logging, medication reminders in three easy to use interfaces. Many apps also offer health advice and forums for community support.
Weakness: Due to privacy and security concerns, some women may be hesitant in using period tracking apps and sharing sensitive health data. Also, the accuracy of data depends on correct input provided by users.
Opportunity: Rising awareness about women health issues and preference for virtual health solutions provide significant growth prospects. App developers can focus on regions with low awareness and optimize features to cater diverse needs across age groups.
Threats: Strict regulations around data privacy and security can limit scope of data collection, posing challenges. Technology disruptions or new apps with advanced features can impact market share of existing players.
Key Takeaways
The Global Women Health App Market Demand is expected to witness high growth over the forecast period. The global Women Health App Market is estimated to be valued at US$ 3.62 Mn in 2024 and is expected to exhibit a CAGR of 6.9% over the forecast period 2024 to 2031.
North America currently dominates the market owing to growing health consciousness and high smartphone penetration rate. Asia Pacific is projected to experience fastest growth during the forecast period with increasing women health awareness campaigns in countries like India and China. This is promoting greater adoption of mobile health apps in the region.
Key players :
Key players operating in the women health app market are Thermo Fisher Scientific Inc., Merck KGaA, Novozymes A/S, QIAGEN N.V., Promega Corporation, Agilent Technologies, Inc., New England Biolabs, Inc., Takara Bio Inc., Bio-Rad Laboratories, Inc., GenScript Biotech Corporation. These leading companies are focused on expanding their product portfolios and global footprint through mergers, acquisitions and collaborations.
Get more insights on this topic :