Global Toilet Paper Market Size, Share, Growth Analysis, By Product Type(Rolled, Folded), By Ply Count(1 Ply, 2 Ply), By Distribution Channel(B2B, B2C), By End User(Household, Commercial) - Industry Forecast 2023-2030.

Global Toilet Paper Market Insights

The toilet paper is created from recycled paper or pulp from fresh leaves and is used for cleaning and maintaining personal hygiene. The types of toilet paper made are one, two, or more layers, ultra-toilet papers, and more, all of which are used in the domestic or commercial sectors. The most common toilet paper varieties include 1 ply, 2 ply, 3 ply, and others. 1 ply of toilet paper is composed of one layer of paper. Pulp paper and recycled paper are two of the many items that are sold both offline and online. Commercial and residential consumers are among the several end users involved. Increasing self-awareness and consciousness about personal hygiene among people is the major driver supporting the growth of the Global Toilet Paper Market.

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Toilet Paper Market Top Player’s Company Profiles

  • Procter & Gamble Co.
  • Kimberly-Clark Corporation
  • Georgia-Pacific
  • Essity AB
  • Cascades Inc.
  • Kruger Products L.P.
  • Metsä Tissue Corporation
  • Hengan International Group Company Limited
  • Seventh Generation Inc.
  • Wausau Paper Corp.
  • Sofidel Group
  • Resolute Forest Products Inc.
  • Clearwater Paper Corporation
  • SCA (Svenska Cellulosa Aktiebolaget)
  • C&S Paper Co., Ltd.
  • Venus Group
  • Solaris Paper, Inc.
  • Nova Tissue
  • Hayat Kimya Sanayi A.Ş.
  • Industrie Cartarie Tronchetti S.p.A

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Global Toilet Paper Key Market Trends

  • Rising environmental awareness to reduce deforestation for paper pulp has led to a dilemma among consumers regarding its usage. Thus, manufacturers are constantly in the quest for an alternative solution and key players are following greener practices throughout the supply chain process. For example, a product such as Georgia Pacific’s Compact Coreless 2 -ply Bathroom Tissue uses limited paper pulp.
  • The market for tissue paper manufacture is constrained by the fluctuation in pulp prices, which affect tissue paper production. The volume of tissue paper sold reduces as a result of the high pulp prices, which raise tissue prices by 10%. This is because of the continuous imbalance caused between demand and supply.

Global Toilet Paper Market SkyQuest Analysis

According to our analysis, in terms of market share, North America is projected to dominate the Global Toilet Paper market by holding the largest market share in terms of the global revenue of more than 44.0% in the year 2021 due to the larger usage of toilet paper in the US. Based on the segmental analysis, the folded type of toilet paper is expected to grow at a significant rate in the future, the segment of 1 ply market accounted for 46% of total worldwide revenue in 2021. Whereas, the segment of the B2C distribution channel accounted for 60.0% of the total market share globally.

Global Toilet Paper Market Competitive Landscape

 

The Global Toilet Paper market is relatively fragmented, with a high level of competition. To increase their global market share, companies are concentrating on surplus the production of toilet paper. For instance, Kimberly Clark signed a Power Purchase Agreement in November 2021 to build a new wind farm in Lanarkshire, Scotland, that is owned by Octopus Renewable Infra Trust. For the production of products like Andrex and Kleenex, the new farm is anticipated to provide approximately 160,000 megawatt-hours of renewable energy annually.

Air Drying (TAD) Technology, a high-standard technology to produce paper, is being used more frequently by companies in the toilet paper market. Using increased bulk characteristics and great absorbency, toilet paper made with TAD technology is appropriate for rolled products. Utilizing TAD technology, which involves blowing air into the paper's fibers while it dries, ultra toilet paper is created. TAD technique is widely used in the US to make tissue papers. For instance, Valmet uses eTAD Technology, which creates goods with greater bulk, softness, and absorbency while consuming less energy overall. The tissue makers will then have access to the premium and ultra-premium tissue markets.

To strengthen their position in the market and increase their market share, the firms often employ new product releases, innovations, partnerships, geographic expansion, and mergers and acquisitions

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