Market Scope
Market Research Future (MRFR) anticipates that the North America moringa products market can garner high impetus at a rate of 10% from 2020 to 2027. The market is also likely to touch USD 2,263.6 Million by the year 2027.
Top Boosters and Key Challenges
Consumers in North America are growing anxious when it comes to their health and are therefore, increasingly including natural products made of plants in their daily diets. These products claim to have no side effects and have gained traction in the past few years to a large extent. Moringa products impart an array of health benefits that are not possible with the consumption of basic nutrients, while their significant nutritional properties also appeal to a large number of health-conscious people. Moringa products have high contents of crude protein and amino acids, compared to soybean. These products have also become a huge hit among lactating mothers as well as pregnant women that suffer from deficiency of vitamin A and E.
Rising inclination of consumers towards plant-based ingredients in products encourage manufacturers to use a higher volume of these components to enhance the quality of food, supplements and cosmetics items. Manufacturers also leverage North America moringa products market outlook the growing health concerns among the consumers and develop products with more natural ingredients, such as moringa.
Segmental Review
Type and end-use are the major segments highlighted in the MRFR report, in order to offer an exhaustive outline of the North American market for moringa products.
Key types of moringa products available in the North American market include seeds, oil, leaves & leaf powder, and others. Since 2019, leaves & leaf powder have remained in the lead, since these are extensively used in developing medicines for the treatment of an array of skin ailments. Leaf powder is consumed for treating stomach disorders like gastritis, ulcerative colitis and constipation. Moringa’s antibacterial and antibiotic properties curb the spread of several pathogens while its rich content of vitamin B content facilitates digestion. Moringa leaf powder have an extended life span and are highly portable, as a result of which it witnesses higher demand compared to its counterparts in the global market.
The top end use industries in the North America market are nutraceuticals, functional food & beverages, personal care, pharmaceuticals, and others. Nutraceuticals has emerged as the leading end-use industry, in view of rising consumer interest in wellness and health. Therefore, applications of moringa have been growing rapidly in various nutraceutical products
Regional Status
For presenting an extensive framework and growth prospects, the MRFR report has segmented the North America moringa products market share into a few key countries, namely the US, Mexico, and Canada.
The United States has taken the lead in the North American market, having procured the biggest share of over 65% in the year 2019. The market size is projected to grow bigger at a rate of 9.9% in the next few years, thanks to the surging awareness about the nutritive benefits of moringa among consumers. Moringa’s expanding use-case as dietary supplements and the mounting use of natural ingredients in various cosmetic products could also boost the market share in the country. Surging medical applications due to moringa’s effectiveness in the treatment of several diseases such as asthma, anemia, diarrhea, constipation, stomach pain, headache, diabetes, heart-related problems, intestinal ulcers, should ensure that the US market continues its winning streak throughout the analysis period.
The Canadian market benefits from the surging preference for organic or natural health supplements among consumers, thereby bolstering the sales of moringa products. The calorie reduction trend paired with increased focus on weight loss also helps raise the demand for moringa products in Canada. Majority of the Canadians are increasingly opting for supplements such as multivitamins, amino acids, and antioxidants, in place of their daily diets.
Established vendors in Mexico are striving to boost their presence to try and procure a higher share in the moringa products market. Consumers in Mexico generally prefer plant-based supplements as well as herbal cosmetic, which is why manufacturers are emphasising on developing products that cater to these demands.
Affluent Companies
Major firms in the North America moringa products industry are Kuli Kuli, Inc. (US), Bio Nutrition Inc. (US), Kiva (US), Sunfood (US), Moringa Pura Vida (Mexico), Ancient Greenfields Pvt Ltd (India), Green Virgin Products LLC (US), Nutramarks, Inc. (US), ADUNA Ltd. (UK), Only Natural Inc. (US), to mention a few.
Most of these players are well-established in North America and compete fiercely on the basis of product quality, brand recognition, innovation, product launches, loyalty, marketing programs, price as well as advertising campaigns. These companies also adopt strategies like acquisitions, partnerships, agreements and mergers to further substantiate their market positions.
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