Industry Analysis
The licensed sports merchandise market is witnessing an upsurge in its market value and this can be attributed to the rising adoption of sports in day to day activities coupled with rising number of individuals taking sports as a profession. Data Bridge Market Research analyses that the licensed sports merchandise market will witness a CAGR of 5.17% for the forecast period. Licensed sports merchandise refers to all the products in the market that are verified for their quality, are branded and are approved to be sold to the final customers. The licensed sports merchandise is also branded by a renowned personality or a team. Licensed sports merchandise includes apparel, footwear, bands, and accessories and so on. The licensed sports merchandise can be purchased through mode online and offline mode. Rise in the e-commerce platforms has made it easier to place an order for licensed sports merchandise just by sitting at home.
Licensed Sports Merchandise Market research report has put forth a bench-marking example for a vibrant market that explores several recommendations and practical growth strategies in relation to the market. The market report covers a wide spectrum of regions and also focuses on key regions that include North America, Europe, Asia Pacific, Middle East, South America, and the Middle East & Africa (MEA). The chapter of the competitive landscape is presented well in the market research report and is analysed based on the tools such as Porter’s five forces analysis. The study throws light upon market attractiveness where all the segments are arranged based on the compound growth rate, size, and general attractiveness.
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Market Insights and Scope
Global rise in the adoption of fitness activities is the prime and the major reason for the rise in demand for licensed sports merchandise. Launch of licensed sports merchandise by famous personalities of sports teams is another way to market the merchandise and fuel up the demand for the same. Rise in the e-commerce and online fashion platforms have also bolstered the growth rate of licensed sports merchandise market. A significant rise in the national and international sports leagues has also led the creation and promotion of demand for licensed sports merchandise. Rising personal disposable income coupled with the rise in investments by companies into licensed sports merchandise are some other growth determinants. High cost of certain sports merchandise will restrict the consumers to invest into them. This will in turn slowdown the licensed sports merchandise market growth rate. Strict and stringent regulations by the government on the procurement of leather will further restrict the scope of growth for the market. Volatility in the prices of raw materials will pose another challenge to the market.
For effective business outlook, an all-inclusive Licensed Sports Merchandise Market report covers different global regions such as North America, Latin America, Asia-pacific, Europe, and India on the basis of productivity of the various industries. This document gives details about global market overview, global market competition by manufacturers, type and application, top players in the market, regional analysis with respect to volume, value and sales price, analysis of global market by manufacturer, cost analysis, industrial chain, sourcing strategy and downstream buyers, marketing strategy analysis, distributors or traders, and market effect factors analysis.
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Industry Segmentation and Size
The licensed sports merchandise market is segmented on the basis of product, distribution channel, application and end user. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of product, the licensed sports merchandise market is segmented into apparel, footwear, accessories and toys, video games, gifts and novelties, souvenirs and others.
- On the basis of distribution channel, the licensed sports merchandise market is segmented into offline retail stores and online retail stores. Offline retail stores are further bifurcated into unorganized stores, hypermarkets and supermarkets.
- On the basis of application, the licensed sports merchandise market is segmented into individual use and commercial use.
- The licensed sports merchandise market can also be segmented on the basis of end user into men, women and kids.
Market Country Level Analysis
- The countries covered in the licensed sports merchandise market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
Industry Share Analysis
- The major players covered in the licensed sports merchandise report are Everlast Worldwide, Inc., GIII Apparel Group, Ltd., Fanatics, Inc., adidas, Under Armour, Inc., Anta Shop., Nike, Inc., Newell Brands, New Era Cap, PRADA, PUMA SE, VF Corporation, Columbia Sportswear Company., DICK'S Sporting Goods, HANESBRANDS INC., Li Ning (China) Sports Goods Co., Ltd., Sports Direct International plc, Rawlings Sporting Goods., RDX Inc. and Revgear among other domestic and global players. Market share data is available for Global, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Licensed Sports Merchandise Market Report Answers the Following Questions:
- What is the current size of the Licensed Sports Merchandise Market?
- What are the key drivers and challenges for the Licensed Sports Merchandise Market?
- What are the different types of Licensed Sports Merchandise Market?
- What are the leading companies operating in the Licensed Sports Merchandise Market?
- What is the future outlook for the Licensed Sports Merchandise Market?
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