According to the latest report from Reports and Data, the global market for humectants had a size of USD 25.78 Billion in 2021. It is anticipated to experience a compound annual growth rate (CAGR) of 7.3% during the forecast period. The increasing usage of humectants in the beverage, confectionery, and bakery sectors is a key factor propelling the growth of the market.

The demand for humectants in various industries is driven by several advantages they offer. They are considered safe, odorless, and do not possess strong flavors. Moreover, they are readily available and have nutritional value. These factors contribute to the growing demand for humectants in end-use industries.

Humectants play a vital role in food products such as beverages, confectionery, and bakery items. They are used to reduce microbial activity, enhance stability, and maintain the texture, taste, smell, and overall quality of these products. Additionally, the need for extended shelf life in bakery and confectionery products, coupled with the rising consumer preference for healthy and nutritious food items, is fueling the revenue growth of the Synthetics Humectants Market.

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Top Companies Operating in the Global Synthetics Humectants Market Report:

Dow, Cargill, Incorporated, BASF SE, ADM, Roquette Frères, Ingredion, Vantage Specialty Chemicals, Brenntag GmbH, Corbion, and Galactic.

Restraining Growth of Synthetics Humectants Market

  • Regulatory Constraints: Stringent regulations and guidelines imposed by regulatory bodies can restrict the growth of the Synthetics Humectants Market. Compliance with safety standards and labeling requirements may pose challenges for manufacturers and limit market expansion.
  • Health Concerns: Increasing awareness among consumers regarding the potential health risks associated with certain types of humectants, such as artificial sweeteners or synthetic additives, can dampen the demand for these products. Health-conscious consumers may opt for natural or organic alternatives, impacting the market growth.
  • Environmental Concerns: The environmental impact associated with the production and disposal of certain humectants, especially synthetic or petroleum-based variants, can create sustainability concerns. Growing awareness and preferences for eco-friendly alternatives may limit the growth prospects of traditional humectants.

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The global Synthetics Humectants Market is segmented into:

  • North America (U.S.A., Canada, Mexico)
  • Europe (Italy, U.K., Germany, France, Rest of Europe)
  • Asia Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
  • Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
  • Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Further market segmentation

Product Outlook (Revenue, USD Billion, 2019-2030)

  • Sugar alcohol
  • Glycerol
  • Alpha Hydroxy Acids & Polysaccharides
  • Glycols
  • Others

Source Outlook (Revenue, USD Billion, 2019-2030)

  • Synthetic
  • Natural

Application Outlook (Revenue, USD Billion, 2019-2030)

  • Food & Beverages
  • Oral & Personal care
  • Pharmaceuticals
  • Animal feed
  • Others

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