the global digital Analytics platform market is expected to experience substantial growth in the coming years, driven by the increasing demand for social media analytics and customized services. Digital Analytics platforms help businesses analyze consumer behavioral patterns and offer personalized services to improve customer experience and engagement. This technology is particularly relevant in the age of digital transformation, where businesses are looking to adapt their service delivery models to meet changing consumer expectations.

Cloud-based deployment of digital Analytics platforms allows businesses to manage large amounts of structured and unstructured data, which is becoming increasingly important in the modern business landscape. Additionally, these platforms offer prescriptive modeling and consumer analytics optimization to improve scalability and data processing capabilities.

However, the report also notes some potential barriers to growth in the digital Analytics platform market, including difficulties in integrating data, a shortage of qualified labor, and interoperability issues. Despite these challenges, the market is expected to continue to grow at a significant rate over the forecast period, reaching a size of USD 56.10 Billion by 2030.

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Some Key Highlights from the Report

  • In December 2021, Cantaloupe, Inc. a digital payments and software services company that provides end-to-end technology solutions for the unattended retail market, announced its partnership with HIVERY, a data-science company that specializes in AI technology to streamline category management for retailers in the consumer-packaged goods (CPG) industry
  • Analytics segment accounted for significant revenue share in 2020. Businesses have adopted digital Analytics solutions with digital analytics capabilities to gather real-time valuable Analytics using digital consumer data and make informed choices
  • Based on touchpoint, mobile touchpoint segment accounted for largest revenue share in 2020. Factors such as the extensive use of mobile devices and their importance in influencing client purchase decisions are driving demand for this category
  • Large enterprises segment accounted for largest revenue share in 2020. Large corporations are deploying digital Analytics platforms to harvest vital real-time data from customers, helping them fulfil their high-quality product and service needs
  • BFSI segment accounted for largest revenue share in 2020. BFSI vertical category is expected to lead the market due to increased demand for greater commitment to quality by businesses in this industry
  • Market in North America accounted for largest revenue share in 2020 because of competitive landscape, best-in-class hybrid cloud providers, early adoption of business analytics solutions, and presence of multiple notable vendors in the U.S. and Canada. A strong foundation of analytic solutions for intelligent decision-making has been established which is driving market growth in the region.

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Automation is a key aspect of digital transformation and can help businesses improve efficiency and reduce costs. By automating repetitive and tedious tasks, businesses can streamline their workflows, reduce errors, and increase productivity. This is particularly relevant in industries where manual labor and paperwork are still prevalent.

Artificial Analytics (AI) is a critical component of automation. AI can help machines learn from data and make decisions based on that data. This can help businesses identify patterns and trends, make predictions, and automate decision-making processes. AI-powered automation can also help businesses personalize their services and improve customer experience, which is becoming increasingly important in today's market.

Choosing the right automation tools and AI platforms is essential for businesses looking to leverage these technologies to improve their operations. There are many options available, and businesses should carefully evaluate their needs and choose tools that align with their goals and objectives. Ultimately, automation and AI can help businesses gain a competitive advantage and improve their bottom line.

Major Regions Highlighted in the Global Digital Analytics Platform Market Report:

  • North America
    • S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • K.
    • Italy
    • France
    • BENELUX
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Saudi Arabia
    • A.E.
    • South Africa
    • Rest of Middle East & Africa

Top Companies Profiled in the Report:

Adobe, IBM Corporation, SAS Institute Inc., Salesforce.com Inc., Google LLC, Mixpanel, Optimizely, Inc, Mapp digital US, LLC, New Relic, Inc, and Cxense.

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