Streetwear staples like Just Don, The Marathon Clothing and Pasta are mixed with the usual heavyweights like Nike, Adidas NBA 2K23 MT, New Balance and Under Armor. But, there's also been a distinct shift to the style of boutique clothing that is catching on with younger athletes. (I'll remember the first encounter with someone who caught an open release while wearing the shoes of Crocs.) So, check out the new 2K products hitting the hardwood this year. 2K Day gets rolling next week.

"All aboard! NBA 2K23 has arrived to take off to the seas on Current Gen consoles, and it's not a good idea to skip the chance to be on this year's top cruise liner. In 2012, NBA 2K22 introduced an all-new Neighborhood, taking place in the Cancha Del Mar. The vessel cruised through uncharted waters, taking you and fellow hoopers on breathtaking excursions as well as hosting events of a whale's size. The Neighborhood is set to return as a luxury liner home in NBA 2K23 but it's not the same. Cancha Del Mar is now replaced by"The G.O.A.T. Boat."

"Coming at a dock near where you are for PlayStation?4, Xbox One, Nintendo Switch, and PC The G.O.A.T. Boat is about to make its first voyage. It's been a busy year for us. made a handful of enhancements to the Neighborhood by increasing the total number of courts, offering no-wait play choices, and so on. Below, we've outlined these improvements and we can't wait for you to test the benefits for yourself!"

2K dropped a synopsis in advance of 2K Day: "Become the champion of the league through NBA 2K23 Championship Edition on PS5! Play as some of the biggest names on the NBA or write your own story in MyCAREER Buy MT 2K23. Reimagine the game as you create your dream team using MyTEAM and enhance your abilities on the court through authentic basketball in this renowned basketball video game.