The false eyelashes market is expected to grow from US$ 1,377.28 million in 2021 to US$ 2,046.61 million by 2028; it is estimated to grow at a CAGR of 5.8% from 2021 to 2028.
False eyelashes are artificial eyelashes used to add volume to or extend the natural eyelashes. They are made from human hair, animal hair & fur, or a synthetic material. False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance. Growing demand for customized and unique looks when it comes to makeup will strongly influence the market growth.
The increase in disposable income and the need to enhance physical appearance among consumers is also propelling the demand for self-grooming products such as false eyelashes. Moreover, the growing adoption of false eyelashes by popular celebrities and social media influencers is anticipated to extend in emerging markets, thereby fueling the growth of the false eyelashes market over the upcoming years. Growing preference for false eyelashes among models and celebrities is also boosting the growth of the market.
American International Industries; Kiss Products, Inc.; Esqido; Huda Beauty; PDC Brands; MAC Cosmetics; PAC Cosmetics LLP; Kosé Corporation; Lilly Lashes; and House of Lashes are among the well-established players operating in the false eyelashes market.
Since the last few years, increasing cosmetic and personal care products among celebrities and models has led to the rising popularity of false eyelashes. Therefore, false eyelashes have gone from special-occasion adornment to a must-have, everyday accessory. With such huge popularity, vendors functioning in the market are introducing false eyelashes as per consumer needs. Thereby, the industry has developed a product that is easily accessible.
The COVID-19 outbreak has been considered a pandemic and has badly affected several businesses across the globe. The pandemic has had the most influence on the production, logistics, and tourism & travel industries. The virus outbreak propelled the governments of numerous countries to impose a lockdown to decrease the spread of the virus. Thus, several companies are undergoing downtime and have driven some companies to work remotely, leading to low productivity and income. In consumer goods, personal care industry had been significantly growing before the COVID-19 outbreak; however, it has experienced an irregularity in recent time, as consumers are selective in their purchases.
The disruption of the supply chain has further halted the accessibility of products. Consumers have opted to spend lower on consumer goods owing to the ambiguity surrounding their income. Thus, the sales of personal care products have dropped during the COVID-19 pandemic. False eyelashes, wigs, hairpieces, and extensions are included in the type of products that are purchased occasionally. Henceforth, the demand for such consumer goods is expected to remain quite consistent among the customers.
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