The breakfast cereals market is projected to reach US$ 57,482.17 million by 2028 from US$ 44,831.48 million in 2022. It is expected to grow at a CAGR of 4.2% during 2022-2028.
The demand for breakfast cereals is significantly rising due to the convenience they offer to consumers. The market is driven by the rising number of consumers with a busy lifestyle and no time to involve in long cooking processes. These products are mostly available in supermarkets, hypermarkets, and convenience stores, which constitute a significant market share in the distribution channel segment.
The Kellogg Company; WEETABIX; Bob’s Red Mill Natural Foods; General Mills Inc.; Nestlé SA; Nature's Path Foods; The Quaker Oats Company; Carman's Fine Foods Pty Ltd.; Calbee, Inc.; and Guilin Seamild Foods Co Ltd. are the key players operating in the global breakfast cereals market.
Breakfast cereals are part of the food & beverages industry. The industry's disruption due to the economic slowdown caused by the COVID-19 outbreak had restrained the demand for breakfast cereals. However, businesses are gaining ground as previously imposed limitations are being eased across various countries. Moreover, the introduction of COVID-19 vaccines by governments of different countries has eased the situation, leading to the rise in business activities worldwide. The pandemic has also collaterally resulted in the growth of the food & beverages industry post recovery from the production disruptions. The increased purchasing of packaged food and beverages has eventually aided the breakfast cereals market post the pandemic outbreak.
These companies provide a wide range of product portfolios for the market. They have a widespread global presence, which provides a lucrative opportunity for the market to serve a large set of customers and increase the market share. These market players are highly focused on developing products with advanced technology platforms to serve their customers better.
By geography, the breakfast cereals market is broadly segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South and Central America. The market in North America is further segmented into the US, Canada, and Mexico. The market in Europe is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The market in Asia Pacific is segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in Middle East & Africa (MEA) is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. The market in South and Central America is segmented into Brazil, Argentina, and the Rest of South and Central America.
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